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Basic areas within marketing plan

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Reference no: EM132988291

You will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

Using the business from the assignment, Feasibility Analysis, write a 3-4 page paper in which you:

Identify its primary target market.

Specify three methods you will use to research customer needs and wants.

Describe the marketing mix: a) product, b) pricing strategy, c) promotion and d) placement or distribution.

Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.

Reference no: EM132988291

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