Basic approaches to international market entry

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Reference no: EM132302330

1. Discuss the advantages and disadvantages of the 5 basic approaches to international market entry. Answer should be between ten and fifteen lines of text, which translates to between 180 and 200 words.

2. In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.answer should be between ten and fifteen lines of text, which translates to between 180 and 200 words.

Reference no: EM132302330

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