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Choose one of your favorite companies or brands. What are some "bases" that they use to segment the market for their product(s) [that make sense to you given the product benefits and product category]? Define the specific market segment that the brand is currently focusing on.
For example, Gap Inc. has several different brand offerings; three of which are more or less in the same general category, i.e. apparel. However, the target audience for each of their brands is very different. This means that they have used certain "bases" of segmentation to break up the general population into segments and have focused on one of these as their target segment. You need to figure out what these "bases" are, and how you would define the typical consumer of a brand (these could be demographics such as age, income etc., or psychographics which can include lifestyle, e.g. “outdoorsy” lifestyle, a combination of two or more bases, or basically any of the various types mentioned in the book)
FYI, there are no "absolute" right or wrong answers, but you need to justify your answer.
What alternative strategies should the NY Times consider?
Give an example of a good decision you made that resulted in a bad outcome or an example of a bad decision you made that had a good outcome. Why was the decision considered good or bad?
Calculate the Economic Order Quantity (EOQ). Calculate the necessary safety stock to cover 98% of the replenishment cycles.
Common stocks issued by Henry Harmon Builders paid stockholders $0.93 per share on an average price of $18.80 last year. The company expects to grow the dividend rate at a maximum
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Evaluating strategies on a continuous basis rather than a periodic basis is desired. What are the pros and cons of this statement? What types of variables would you suggest monitoring? Simply evaluating and monitoring is not enough to assure success,..
Is it easier to criticize a speaker's delivery than his or her message content? Please explain your response.
Choose your favorite location. This can be a place in your home, a vacation destination, or a location that you visit frequently. Write a descriptive essay about this location. Your original essay should be 350-500 words in length, double spaced, and..
How does a leader gain coaching skills and what gets in the way of most leaders coaching effectively?
The role of the physician has evolved significantly over the past 10 years. There has been an introduction of new physical roles at the hospital level,
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The ending inventory in period 9 should be 10 units. The limit on backlogs is 20 units per period. Try to make up backlogs as soon as possible.
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