Bases for global market opportunities for starbucks

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Reference no: EM132206375

1. One of the bases for the global market opportunities for Starbucks is from which of the following new? concepts?

A. Global advertising

B. Global branding

C. Pattern advertising

D. Product cultures

E. Advertising

2. In? marketing, which of the following refers to the promise or claim that captures the reason for buying the product or the benefit that ownership? brings?

A. The selling proposition

B. Creative execution

C. Creative strategy

D. Symbolism

E. Emotional appeal

3. Knowledge of which of the following aspects of cultural knowledge is most essential for creative? advertising?

A. Symbolism

B. Literature

C. Linguistics

D. Music

E. Religion

4. Advertising and promotions are often referred to as? ________.

A. unearned media

B. earned media

C. public relations

D. publicity

E. media utilization

5. BP's massive oil spill in the Gulf of Mexico is an example of? ________.

A. corporate advertising

B. public relations

C. advocacy advertising

D. image advertising

E. negative publicity

Reference no: EM132206375

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