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Based on the soft drink industry

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Reference no: EM132854163

Case study on Coca Cola.

What were five forces historically for beverages industry?

- How did Pepsi "catch up"?

- Why has the rivalry not been ruinous?

- How was bottler Integration and why forward integration?

- Why spin-off?

- Why will competitive advantage ‘travel' to new markets?

- Why won't competitive advantage ‘travel' to new markets?

- Defensive reason for entry?

Reference no: EM132854163

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