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This assignment is divided into two parts based on marketing strategies.Part ISelect one of the poorest countries of the world (one with under $1000 gross domestic product [GDP] per capita). Research your chosen country and provide answers to the following questions:
Based on the information provided, discern whether this country has any national competitive advantage and discuss whether free trade can benefit this country and, if so, how. Be specific in your response.Part IIBased on your country of choice, develop scenarios where firms may invest in your country using the following strategies:
For each strategy, develop one scenario where an international firm would desire to enter the market of your chosen country. Describe the products or services offered by each firm and why the strategy was chosen. Cultural, political, and legal factors should be taken into consideration, as well as any informal or formal trade barriers.Provide your answers in a 3- to 4-page Microsoft Word document.
Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets. Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts.
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