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Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior. Follow these three steps to complete this Discussion question:
Step 1:
Go to the Strategic Business Insights® website and take the VALS® Survey by copying and pasting this URL into your web browser:
Step 2.
Choose a car manufacturing company from the list and visit the company's website to conduct an information search and evaluate the alternatives of the complete product offering.
Step 3.
Answer the following questions pertaining to consumer decision making:
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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