Base their business on the marketing concept

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Reference no: EM131366826

Which of the following is true of companies that base their business on the marketing concept?

a. They avoid working along the lines of a general managerial approach that is company-wide.

b. Individual departments focus on meeting their own objectives rather than the overall objectives.

c. They put only the customer in the center of their thinking in terms of strategy and operations.

d. They ensure that only the sales and marketing areas are customer oriented

Reference no: EM131366826

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