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Bargaining power of firm using a global strategy

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Question

1. How might globalization affect the bargaining power of a firm using a global strategy? Please illustrate your answer with reference to a real or hypothetical management example.

2. Between exporting and licensing, which would best help build the social complexity of a firm's strategic resources? Please illustrate your answer with reference to a real or hypothetical management example.

Reference no: EM133448715

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