Banner ad are sent to a special area of the voyages

Assignment Help Operation Management

Reference no: EM131760912

1. The Banner Ads for Psychopaths campaign attracted nearly 300,000 clicks. If the advertiser wanted to track the subsequent web activities of people who clicked the banner, it would use a _________ to engage in behavioral tracking.

a. cookie

b. text message

c. webcam

d. phone call

e. deck

2. Your text suggests that banner ads, like the ones featured in the video, are priced differently from other digital ads because they are billed on a cost-per-thousand basis.

a. cost-per-click basis.

b. cost-per-purchase basis.

c. cost-per-channel basis.

d. cost-per-keyword basis.

3. People who clicked on the banner ad are sent to a special area of the Voyages-SNCF website where they can play the game. This is referred to as a

a. microsite.

b. gamespot.

c. banner direct.

d. search engine.

e. free float.

4. The Banner Ads for Psychopaths campaign attracted nearly 300,000 clicks. If the advertiser wanted to track the subsequent web activities of people who clicked the banner, it would use a _________ to engage in behavioral tracking.

a. cookie

b. text message

c. webcam

d. phone call

e. deck

5. Your text suggests that banner ads, like the ones featured in the video, are priced differently from other digital ads because they are billed on a cost-per-thousand basis.

a. cost-per-click basis.

b. cost-per-purchase basis.

c. cost-per-channel basis.

d. cost-per-keyword basis.

6. People who clicked on the banner ad are sent to a special area of the Voyages-SNCF website where they can play the game. This is referred to as a

a. microsite.

b. gamespot.

c. banner direct.

d. search engine.

e. free float.

Reference no: EM131760912

Questions Cloud

Cost-benefit analysis for non-profit strategic partnership : Create a cost-benefit analysis for a non-profit strategic partnership. Discuss fundraising issues and staffing.

Specializes in the detail design and construction of bridges : Bridgecon Contractors Bridgecon is a medium-size construction company that specializes in the detail design and construction of bridges

Reason for creating strategy-perhaps its the recruitment : We should consider an alternate reason for creating strategy - perhaps its the recruitment

Describe the social cognitive theory constructs and uses : In Porter's five forces model, what is supplier power for Rolex watch? Describe the Social Cognitive Theory constructs and uses.

Banner ad are sent to a special area of the voyages : People who clicked on the banner ad are sent to a special area of the Voyages-SNCF website where they can play the game.

As flying becomes commodity : As flying becomes commodity and as airlines strive to offer lowest fares possible, hat are the operational implications of this proposal?

Nestle on sustainable agriculture initiatives : After reading the case study of Nestle on Sustainable agriculture initiatives. What advice would you give to Hans Joehr?

Changed the channels of distribution for many companies : The Internet has really changed channels of distribution for many companies. What about information search processes that accompany purchases in this industry?

Wards participate and contribute to the company to add worth : How can older staffs aged 50 on wards participate and contribute to the company to add worth? How can employees respect each other’s space?

User Account

All Pages