Reference no: EM133175337

Goal:

Your task is to persuade your bank's loan manager to grant you a loan to fund your new business.

Role:

You are an inventor who has recently patented a product that is going to revolutionize life as we know it.

Audience:

Your audience is the bank's loan manager.

Situation:

You have invented a new product and decided to start a business manufacturing your invention. You have chosen a sole proprietorship as the best choice of business ownership. The problem is in order to get your business "off the ground" you will need a capital investment. So you have decided to approach your local bank for a loan. The bank's loan manager is considering financing your business and has agreed to listen to a presentation about your business plan. The loan manager has asked you to address some of her concerns in the presentation.

Product:

You are asked to make a persuasive presentation that addresses the bank's loan manager's concerns.

Standards for Success:

Your presentation to the loan manager must include:

• Rationale behind choosing a sole proprietorship instead of a partnership or corporation as the form of business ownership.
• A detailed description of the target market for your product.
• A detailed description of your business's marketing mix.
• Identification and explanation of the customer buying motive for your product.
• An explanation of how your business will be socially responsible to the local community.