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Banff Aspen Lodge: Evolving the Business Strategy Ivey 9B18M126
The Challenge
1. What does Chris Barr see as the purpose or mission of Banff Aspen Lodge?
2. What is the current issue he is thinking about?
The Analysis
3. Which factors, if any, pose the greatest competitive threat to Banff Aspen Lodge?
4. What are the most important marketing challenges Chris Barr is facing?
5. What operational issues does Chris Barr have to deal with in making his decision?
The Recommendation
6. What course of action do you recommend to Chris Barr?
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