Balancing productivity with quality in service organization

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Reference no: EM1336424

Q1) What factors need to be considered when balancing productivity with quality in a service organization? What are the consequences of focusing on only one factor?

Q2) You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see https://www.sramanamitra.com/2011/01/11/top-10-online-advertising-trends-of-the-decade/) have on a consumer's behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims.

Reference no: EM1336424

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