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Balanced scorecard links performance measures across

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Reference no: EM133151581

The balanced scorecard links performance measures across the following areas:

- The customer perspective ("How do customers view our company?")

- The internal perspective ("What must we excel at?")

- The innovative and learning perspective ("Can we continue to improve? Can we continue to create value?")

- The financial perspective ("How do we look to shareholders?")

Reference no: EM133151581

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