Backward integration occurs when company

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1. The three of the exterenal environment which affect a firm's strategic action are______

a) economic, political, and legal

b) local, national, and global

c) industry, business, and product

d) general, industry, and competiitor

2. Backward integration occurs when a company__________

a) produces its own inputs

b) is concentrated in a single industry

c) owns its own source of distribution of ouputs

d) is divesting unrelated businesses

3. A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) _____growth strategy

a) intensive

b) diversification

c) integrative

d) target

Reference no: EM131231058

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