Reference no: EM131498158

Case Assignment

Please Help....For this assignment, take a close look at the required readings from the background materials including Cialdini (2001), McIntosh, et al. (2008), and Gorman (2009) as well as the Pearson tutorials. Pay close attention to what you perceive as the usefulness of the readings and how convincing you think each of the authors are. When you have finished carefully reading these articles, write a 4- to 5-page paper addressing the following issues:

1. Which of these readings or tutorials was the most convincing or presented the most useful information? Explain your reasoning as to why you found this author more convincing than the others.
2. Based on the ideas about persuasion that you read about in the background readings, write a memo at least one page in length to your employees trying to persuade them to cancel their weekend plans and volunteer to work next weekend. This memo shouldn't be an "order" that they need to work on the weekend, but rather an attempt to persuade them to do so. In addition to the background readings, use concepts from at least one of the two Pearson tutorials from the background materials to guide you in the writing of this memo.
3. Explain how your memo applied the concepts from the readings and how you used one of the Pearson tutorials.

Assignment Expectations

• Follow the assignment instructions closely and follow all steps listed in the instructions.
• Stay focused on the precise assignment questions; don't go off on tangents or devote a lot of space to summarizing general background materials.
• Make sure to cite readings from the background materials page. Rely primarily on the required background readings as your sources of information.