Reference no: EM131865584

BACKGROUND INFORMATION

Your organization, Sustainable Goods, is U.S.-based and privately owned. Sustainable Goods is a big box retailer who specializes in products which are sustainable. Your organization has been cited by the United Nations Conference on Trade and Development (UNCTAD) as the leading organization for the sales and distribution of sustainable products.

You are the newly-appointed Chief Operating Officer of the international branch of the organization. Sustainable Goods is considering which countries to expand into first. The President of the organization has tasked you with selecting one developed and one developing country to expand into as a pilot project.

PROMPT

Complete the following:

Tasks

Your final deliverable will include the following sections:

1. Title Page. Follow APA guidelines..

2. Background. Background Analysis for your two countries. This portion of your proposal should include content from M1A1 Initial Ideas and Research. You must include your revisions made to your document in response to M3A1 Student Rebuttal to Instructor Feedback on M1A1..

3. Trade Agreements Impact. This portion of your analysis should include content from M2A1 Final Project Milestone One. You must include your revisions made to your document in response to M5A1 Final Project Student Rebuttal to Instructor Feedback on Milestone One..

4. SWOT Analysis. This portion of your analysis should include M4A2 Final Project SWOT Analysis Milestone Two. This will include a SWOT matrix. You must include your revisions made to your document in response to M6A1 Final Project Student Rebuttal to Instructor Feedback on Milestone Two..

5. Market Entry Recommendations. The final portion of your analysis shall include a recommendation, for each of your countries, whether or not to open a Sustainable Goods store there and what type of market entry strategy should be used. This portion of the report should be of sufficient length to make your recommendation and include scholarly evidence. Your recommendation cannot be to study the two countries further; you must decide whether to enter or not..

6. Reference Page. Follow APA guidelines and should include at least five scholarly sources..

7. Assignment Reflection. Provide the instructor the "Three Up and Three Down" for this Final Project and all interim deliverables. Three Up = three positive aspects of the assignment and Three Down = three negative aspects of the assignment. This portion of the project should be included after the Reference page..

Incorporate changes based on instructor feedback for your background, trade agreements impact, and SWOT analysis into your final Market Entry Analysis Proposal.

Use research evidence and assigned readings covered to this point as support. Feel free to use the Research Guide in the library to help you with your project. Present your Market Entry Analysis Proposal in a 3-5 page APA formatted document.