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Baby Needs a New Crib
An on-line retailer that sells home and children’s items, such as children’s furniture, clothing, and toys, was seeking a way to reach a new audience and stop the declining sales and revenue trends it was suffering. A market research firm hired by the retailer identified a new but potentially risky market: lower-income single parents. The new market seemed attractive because of the large number of single parents, but most of these households were severely constrained in terms of their monetary resources.
The research firm proposed that the retailer offer a generous credit policy that would allow consumers to purchase up to $500 worth of merchandise on credit without a credit check, provided they signed up for direct payment of their credit account from a checking account. Because these were high-risk consumers, the credit accounts would carry extremely high interest rates. The research firm believed that even with losses, enough accounts would be paid off to make the venture extremely profitable for the on-line retailer.
Should the retailer pursue this new marketing strategy? Why or why not?
What are the basic difference between Strategic, Operational and Tactic Planning. How might the three levels compliment one another in an organization?
Good Ethics in Current Business Strategy Choose a current business news topic or issue relating to business strategy. Discuss the role good business ethics played or could have played in the business strategy of your chosen business news topic or iss..
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You are the branch operations manager for a leading manufacturing company. The following are the bill of materials (BOM), Master Production Schedule, and Inventory Record Sheet for one of your products.
MountainMole Foods has decided to use the perfect order measurement approach to track its logistics performance. According to MountainMole, a perfect order is one that (1) is delivered on time, (2) arrives in one complete shipment, (3) arrives undama..
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Assume a worker is so obese that the worker cannot move adequately around your work place, so you want to fire the worker. The worker is not protected by Title VII. Describe another act and a theory under which the worker might be protected.
PizzaTime Restaurants is building a new pizza place and needs to determine how big to make the various parts of its facility. It wants to be able to accommodate a maximum of 500 customers per hour at its peak times. The number of cash registers requi..
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