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Baby boomers in middle adulthood

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Baby Boomers in Middle Adulthood

The largest segment of the U.S. population, the "baby boomers," are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Reference no: EM132611295

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