Avoid making product design and marketing mistakes

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Reference no: EM13109683

The local Publix Grocery has five regular lanes and one express lane ( 12 items or less only). Based on a sampling study, it takes 11 minutes on the average for a customer to go through the regular line and 4 minutes to go through the express line. The store opens at 9 am and closes at 9 pm each day. (I know these aren't Publix's normal hours, but it is easier to give it a 12 hour day).

What steps could a company take to avoid making product design and marketing mistakes when introducing new consumer products into Brazil?

Reference no: EM13109683

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