Availability of social media undoubtedly

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Says one specialist in digital strategy: In the online era, it becomes critical for the business of any size to have a social media crisis management plan-or even better, a crisis prevention plan-in place for those times when things go wrong. And it is truly the matter of "when" versus "if."*

Social media played a big role in both the Carnival Triumph and Costa Concordia crises. In what ways did the availability of social media undoubtedly make the crises more difficult for Carnival management to deal with? In what way could Carnival have used social media as a tool in its crisis management strategy?

Reference no: EM132789154

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