Automotive marketers refer to

Reference no: EM13254994

John buys a new car every year. Sometimes he buys the same model, sometimes he changes brands, sometimes he changes size, but he always buys new. He reads car magazines, attends antique and car shows. Automotive marketers refer to John as _________ regarding cars.

a. enduring involvement

b. dynamic involvement

c. situational involvement

d. systemic involvement

Reference no: EM13254994

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