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Automated google analytics report

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Reference no: EM133539926

Question

Your webmaster copies you on an automated Google Analytics report that signals there has been an ongoing decrease in your website search engine traffic - they are asking what has changed and why the website no longer seems to be optimized for search engines?

What could be the possible reasons for the unexpected drop in traffic from search engines? Describe two things you would investigate / check-on to see if they are driving the decrease in website traffic from search engines.

Reference no: EM133539926

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