Authentic african entrees and beverages are served daily

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Reference no: EM132102038

Probing questions for an African restaurant

Youlou Kabasella owned and operated a restaurant-nightclub in Kinshasa, Zaire for 14 years. He left his country in 1995 to escape political turmoil and emigrated to Ohio where he initially worked odd jobs. In 2003, a businessperson loaned him the necessary capital to open Kinshasa Abroad in the downtown area of Columbus, Ohio. The restaurant has an African décor and ambience as well as a dance floor. Recorded African music is played most days, but occasionally live African bands are featured. Authentic African entrees and beverages are served daily.

Mr. Kabasella anticipated strong immediate interest in Kinshasa Abroad due to the cultural diversity in Columbus, and its proximity to Ohio State University which draws students from around the world, including Africa. Although he has regularly placed ads in the local and school newspapers, he has been disappointed by turnout and revenue outcomes.

If you were to serve as a research consultant for Mr. Kabasella, you need to get information to enable you to help him diagnose his marketing problems.

Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him specify

(a) his manager’s decision problem and

(b) research problems.

(c) list 3 probing questions. For each question, you should list what kind of method you are going to employ to answer these questions (e.g, literature review, interview etc.).

Reference no: EM132102038

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