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Topic is AUSTRALIAN DAIRY FARMERS and it should have 3 articles attached. you have to write on the basis on those articles. word length is 3000 excluding articles. ------------------- HI5004 Marketing Management Tri1 2014 Group Assignment Guidelines Words limit 3000 Presentation• Choose an organization form the following Industries: - Australian Dairy farmers - Hybrid car (choose one brand) - Australian wool industry - Business schools in Australia - HSBC - Bank of China - Organic food - Health and fitness industry - Research industry (example CSIRO) - Any non profit organization like Red cross or Salvation a • Discussion on theory maximum 20% • This assignment is in report form with the following headings: - Executive summary - Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company - Comments on both Micro and Macro environmental forces affecting the company - Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion) - Your comments or any recommendations • References Harvard style • Research at least 3 to 4 academic articles on the topic • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. • To do well groups need to do a quality research and follow the structure with application of marketing concepts. • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines. ------------- Assessment 2: Group Assignment Weighting: Written Report 20% and Oral Presentation 10% = 30% Length: 3000 words for Report.Note: Students are required to discuss the topic with their lecturer before they start the assignment. This assignment must be done as part of group. Students are to form groups of 4 to 5 (may vary depending on class size) and will be allocated one organization from the following list: Topic 1: Australian Dairy Farmers Topic 2: Hybrid Car Topic 3: Australian Wool Industry Topic 4: Business Schools in Australia Topic 5: HSBC Topic 6: Bank of China Topic 7: Any small to medium enterprise in Australia Other organisations are possible to be negotiated with your lecture (at least 2 weeks prior to the due date) Each group is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following: 1. Executive Summary with key findings and recommendations? 2. Clear and concise description of the market in which the organization operates? 3. Summary of the marketing environment (both micro and macro-environmental forces and trends)? 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting.? 5. Brief discussion of the behaviour of customers in the segment(s) identified above? 6. A description of the marketing mix being used by the organization to target these segments? 7. A recommendation for improvements to the organization's marketing effort.
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