Reference no: EM133267000

Australian Consumer Law

Australian Social media influencer Terry Mekk posts the following message to 50000 followers:

terry_mekk: Ok so need to keep it real. I hate cooking but a recipe with three ingredients or less and I'm in. The Real Health Company Pre-prepared Meals are fantastic-easy, tasty, healthy meals cooked up in 15 minutes. Sold@FineSupermakets #YumOnMyMind

The Pre-Prepared Meals mentioned in Terry's post retail at $20 each. Todd does not include the hashtags #sp, #ad, #PaidPromotion or #PaidPartnership in any captions, to indicate that the post is 'sponsored' or an 'advert' as part of a commercial arrangement he has with the business FineSupermarkets. Todd receives $2000 for each post promoting the Pre-prepared Meals. Terry uses social media to post another five messages promoting The Real Health Company Pre-prepared Meals without disclosing that he receives remuneration from FineSupermarkets for each post. Terry receives complaints from some of his followers about his posts, but he does not think he has done anything wrong.

Task: Advise Terry whether his actions breach S18 of the Australian Consumer Law. Use a case reference to support your answer.