Australia from a social marketing perspective

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Reference no: EM13944146

Write a 2000 words case studies on antipoverty campaign in Australia from a social marketing perspective . Make sure you employ all the 4ps in the marketing tool box (product , price , place and promotion). State your objectives(poverty alleviation) and your target audience (Australian policy makers , government , charity organization and the general public). Also include the tools you are going to utilise in getting your message across such technology and media . Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, exercise, healthy eating, poverty, etc.) to investigate. You will be developing and writing a case study on your chosen issue. Your case study must bring together multiple types of information to provide a critical reflection concerning your chosen issue.

Reference no: EM13944146

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