Audience reward program results into a competitive advantage

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1. This question pertains to Marketing Strategy in regards to Samsung phones and the brand..

1) Should Samsung pursue profitability, even at the expense of market share?

2) Are Samsung smartphones differentiated products? If so, why? If not, what should Samsung do about it?

2. How does Nederlander's Audience Reward program results into a competitive advantage?

Reference no: EM132093776

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