Audience insights-communicating to teens

Reference no: EM131010303

The report "Audience Insights: Communicating to Teens (Aged 12-17)" (www.cdc.gov, 2009) de- scribed teens' attitudes about traditional media, such as TV, movies, and newspapers. In a representative sample of American teenage girls, 41% said newspapers were boring. In a representative sample of American teenage boys, 44% said newspapers were boring. Sample sizes were not given in the report.

a. Suppose that the percentages reported had been based on a sample of 58 girls and 41 boys. Is there convincing evidence that the proportion of those who think that newspapers are boring is different for teenage girls and boys? Carry out a hypothesis test using CY = .05.

b. Suppose that the percentages reported had been based on a sample of 2000 girls and 2500 boys. Is there convincing evidence that the proportion of those who think that newspapers are boring is differ- ent for teenage girls and boys? Carry out a hypoth- esis test using CY = .05.

c. Explain why the hypothesis tests in Parts (a) and (b) resulted in different conclusions.

Reference no: EM131010303

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