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Name: Exercise #1 Chapter 2 ? Adapting Your Message to Your Audience: Audience Analysis Instructions: 1. Read BAC Chapter 2 2. Assume you are a student intern working for 24 Hour FitnessTM Club which has just opened a new health and fitness club on North Lake Drive directly across from the entrance to Clayton State University. You can learn more about 24 Hour FitnessTM Clubs at the following URLs: https://www.24hourfitness.com and at https://www.24hourfitness.com/clubs/shaq . 3. You have been asked by the Director of the Club to prepare a communication plan to invite students to an upcoming Saturday open house and demonstration between 10:00 a.m. and 5:00 p.m.. Your first task is to conduct a PAIBOC analysis. 4. Provide preliminary answers to the questions below based on your own personal knowledge and experience. Refer to the material on pages 14-15 and 37-46 in the text to "prime" your thoughts. 5. You can type your thoughts directly into this document or "save as" to your hard drive and edit in Microsoft Word. 6. You will use this information in a later assignment. Print and bring two copies of your answers to class. P What is your purpose? What do you want your audience to know, think, or do? A Who is your target audience? Describe the typical person in the group. What personal characteristics of your target audience are relevant to this message? I What information must you include in the message? B How can you build support for your position? What reasons or benefits will your target audience find convincing? O What objections can you expect? How can you minimize or overcome the objections? C What aspects of the context or situation might affect audience response?
For each of your issues, provide an example of a company or industry where these issues could be present.
Problem 1: The accounting records of Path Leader Wireless include the following:
A manager tells you that her company's cost accounting system divides overhead into two pools:
Journalize the transactions in the general journal - Christine Ewing is a licensed CPA.
Calculate profit as a percent of sales for the new level of sales and explain why the percent is greater than the one calculated in part a.
Find the Cost of goods sold for the year- accounting records of Karlana Corporation for the just-completed year.
Who are the stakeholders in this situation? Who is benefited and who is harmed and was Ron ethical in the way he performed the time study test?
During April, the production department of a process manufacturing system completed a number of units of a product and transferred them to finished goods.
Calculate the customer level operating profit for each of the above merchandising firms based on the actual number of orders written.
Flexible budgets provide different information than static budgets. Discuss some of these differences. Is a flexible budget always better? Are there times when you'd recommend using a static budget over a flexible budget?
Materials purchased on account: Materials requisitioned and Factory labor used:
Nolan Industries manufactures control units that are used in high-speedproduction systems such as pulp and paper manufacturing. The companyhas two major products: the XR244 and the XR276. Punit Shah, the salesmanager at Nolan Industries, is preparing..
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