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Attribute of a successful mission statement

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After reviewing several mission statements, you may have liked some more than others. Consider the following as a mission statement:

"Above and beyond customer satisfaction"

For this assignment, discuss the following:

In your opinion, is this an effective mission statement? Why or why not?

Would this mission statement be sufficient for any company? Explain your reasoning.

Who should the intended audience for a mission statement be? Why is this important?

From what you have learned about mission statements, what do you feel is the most important attribute of a successful mission statement? Why do you think this?

Reference no: EM132444877

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