Attractive business solution for the company

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A B2B technology company in a mid-size city has never sponsored a sports event in the past. It is not that the company has not been approached before; it has never seen the need. The company employs 1,500 local staff and a network of sales agents across the country to sell its products and services. How can you position participation in your regional gymnastics event as an attractive business solution for the company? (Does not need to be a detailed answer)

Reference no: EM132897133

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