Reference no: EM133187734

Why are social networks becoming an increasingly important marketing tool? Find an example oniine in which a company has improved the effectiveness of its marketing strategy by using social networks. Social networking is becoming an important marketing tool as they act as a valuable means of constructing relationships with consumers, gives product information, and informs the needs of the consumer to the marketers. It helps in contacting new target markets and also attracting new customers through word of mouth of their circle. Company AE has made use of the social network for connecting with new talents and attracting more customers with the help of its Facebook page. It took inputs from the prospective client and provided customized services and thus attracting new customers and developing existing services.