Reference no: EM133044802
Read the following case and answer the question that follow. Be sure to support your answers with course concepts which are relevant to the case and not generic in nature. Write in full sentences rather than point form.
Attracting and Retaining New Generations
Cango Distribution is a large, rapidly growing, multinational transportation logistics and delivery company. The company has administrative offices in Toronto and New York with 150-500 administrative employees, respectively. In addition, the company has delivery depots in over 200 cities in North America (as well as other depots around the world). There are about 1500 employees distributed in depots across Canada and another 6500 employees across the United States (and a total of about 30,000 employees worldwide). Hiring for field operations (e.g., linehaul drivers, couriers, dispatchers, customer service agents, data systems agents, customer brokerage agents, package handling/sorting, warehouse operations, and so on) is done at the local depots, although policies and procedures are developed at the head offices and recruitment is also centralized (e.g., websites, advertising, and posting jobs.)
Job listings are up 186 percent in the transportation/logistics industry as a whole and, given the rapid growth of the company and industry demand, Cango will have strong competition from other organizations in recruiting new talent and the company expects the bulk of new hires to come from the "Millennials" (i.e., those born between 1981 and 1996) and the "Generation Z" (i.e., those born after 1996) generations. In addition to the recruitment challenge, Cango is concerned about maximizing retention. Retention is an important concern because preliminary research suggests that Millennials and Gen Z are often seen as "job hoppers." For instance, according to the U.S. Department of Labor statistics, most Millennials will have 10 jobs by the time they turn 38. Expending resources to hire employees who stay only a short time is not cost-effective.
A related concern is the reputation Millennials have as the "instant gratification generation." According to a survey conducted by I Love Rewards, two-thirds of millennial responders indicated that they want to be rewarded early and often for their individual efforts. Razor Suleman, the chief executive and founder of I Love Rewards, indicates that the expectations of Millennials will likely exceed the reality of entry-level jobs. Because Gen Z are particularly tech-savvy, they are particularly skilled at leveraging social media and other online resources to find job opportunities. All this leaves recruiters with the challenge of getting potential hires excited about the company without painting too rosy a picture.
Until now, Cango has left the hiring process to the local depots. However, the company is concerned that this has resulted in rather haphazard selection procedures which often result in poor hiring decisions. Cango wants to standardize selection procedures that would be used across all depots. The company hopes that the new selection procedures will not only improve its ability to select better performers but also reduce the likelihood of turnover among its employees.
Question - Discuss the concept of "implicit theories" and how these theories may affect a recruiter's hiring decisions regarding Millennial and Gen Z employees.
Question - Describe methods Cango can use promote a positive brand image to potential Millennial and Gen Y applicants.