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Attracting advertising from small companies

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1. How do Google‘s online and revenue sources and strategy differ from yahoo's? Which online and strategy is superior for attracting advertising from small companies? For attracting advertising from large companies? Defend your position.

2. If you were in Julie Roehm's position at Chrysler, how would you distribute Chrysler's advertising dollars among online and traditional TV and print media? Defend your position.

Reference no: EM131038644

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