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Attention of viewers and make sales

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Reference no: EM131719812

I choose the Fanta advert where youths show how drinkin g of Fanta makes them have fan and makes all your "senses get big" THIS METHOD IS CALLED USE OF CHARACTERS AND ASSOCIATED USER IMAGENARY

1. Use of celebrity to get the attention of viewers and make sales.

2. By using this group of young men User Imagery uses unknown characters or common stereotypes that the advertiser wants associated with the product

3. Yes it did because I will purchase the drink to test whether I will experience what the young men and women are experiencing.

Reference no: EM131719812

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