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Attempting to cater to the particular desires

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Reference no: EM132269502

FUNDAMENTAL OF MARKETING

1 .Such kind of offerings includes products and services that support a company's operations but are not part of the final product it sells.

a)facilitating offerings

b)Raw material offerings

c)Capital equipment offering

d)maintance repair and Operation

2._________ is used when a marketer chooses to appeal to the whole market by attempting to cater to the particular desires of all the buyers who hopefully would prefer his brand

A)Market segmentation

b)market extension

c)product differentiation

3. Such kind of strategies involves the process of getting rid of products that no longer contribute to company profits.

These strategies are called

a)Line-pruning strategies

b)product line simplification

c)Deletion startegies

4. To demonstrate to consumers they are ______________, Starbucks and other companies have joined the Fair Trade movement.

a)loyal to ethic groups

b)socially responsible

c)flexible

5. What are the organization's promotion objectives?

a)To make customers buy company's service/product

b)To build primary and selective demands,follow the AIDA model

c)Marketing campaign

6. What is the idea behind product-placement?

a)setting up promotion

b)buying a place for selling its product

c)getting company's product included as part of television show movie,video game,special event or book

7. What is the difference between exchange junction (EJ) and physical distribution junction (PDJ) within the channel concept in the product distribution?

a)EJ works with sales of product to the various types of customers ,PDJ moves product through the exchange channel

b) EJ works with sales of product to the various members of channel of distribution,PDJ moves product through the exchange channel

c) EJ works with sales of product to the various members of the channel of distribution, ,PDJ moves distribute goods among customers

8. Which of the following are facilitators among types of wholesalers

a) Finance companies,brokers,buying agent

b)Trade marks, warehouses ,selling agents

c)warehouse, finance companies, transportation companies trade mark

9. What is the main idea of sponsorship?

a)investing into project or company

c)Charity thing

d)Fee in order to have your name associated with different things

10. What is social marketing about?

a)Models used for advancing social causes and greater public social good

b)Promotion of goods in social networks

c)social principle for promoting commercial interest of the society

11. What are the main four P's of Social Marketing?

a)Public,Politics,People,Pursestrings

b) Power, Policy, Partnership, Product

c) Public, Partnership, Policy, Pursestrings

12. What are the main components for measuring customer satisfaction?

a)Degree of satisfaction, customers expectation and level of customer service afterwards

b) Three main question whether customer is satisfied or not, if he or she will visit the company again and if he /she will recommend this company to a friend

c) Customer expectations and how well the company performed in order to meet them, level of satisfaction

13. What does the marketing outline look like?

a) Executive summary, the business challenge, the market, the strategy, budget, conclusion

b) Executive summary, business threats, customers, strategy, conclusion

c) Executive summary, the market, budget, investment, conclusion

14. Which aspects are equal for everybody in cross-cultural communications?

a)sports, self-image,relationships,water,life-cycle

b) Water, dogs and funny animals, sports, babies,sex

c) Babies, water, relationship, sex, sports

Reference no: EM132269502

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