Atmosphere to sell their products doing customer injustice

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The reading describes Best Buy's attempt to appeal to consumers through its store atmosphere. (The consumer experience in the store is something that was also mentioned in this week's discussion.) Do stores that rely on “atmosphere” to sell their products doing the customer an injustice? After all, isn’t the product itself the most important part of the purchase decision? Explain your reasoning

Reference no: EM131268581

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