At what score for spain would the rankings change

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An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.

KEY SUCCESS FACTOR

WEIGHT

CANDIDATE COUNTRY RATINGS

GERMANY

ITALY

SPAIN

GREECE

Level of education 

Number of consultants

 

.05

 

5

 

5

 

5

 

2

National literacy rate

.05

4

2

1

1

Political aspects

Stability of government

 

0.2

 

5

 

5

 

5

 

2

Product liability laws

0.2

5

2

3

5

Environmental regulations

0.2

1

4

1

3

Social and cultural aspects Similarity in language

0.1

4

2

1

1

Acceptability of consultants

0.1

1

4

4

3

Economic factors 

Incentives

 

0.1

 

2

 

3

 

1

 

5

a) Which country should be selected for the new office?

b) If Spain's score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this factor, at what score for Spain would the rankings change?

Reference no: EM131354776

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