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Question: Suppose a manufacturer of exercise equipment sets a suggested price to the consumer of $395 for a particular piece of equipment to be competitive with similar equipment. The manufacturer sells its equipment to a sporting goods wholesaler who receives 25 percent of the selling price and a retailer who receives 50 percent of the selling price. What demand-oriented pricing approach is being used, and at what price will the manufacturer sell the equipment to the wholesaler?
Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics.
Select an organization that started as a brick and mortar business and is now engaged in e-business (e.g., Toys 'R' Us or Home Depot).Explain how e-business has affected your selected organization's business processes.
Imagine that you are designing a global approach for a company. Examine the major pros and cons of having country managers versus brand or line managers, and determine whether or not there are situations where one is better than another. Defend yo..
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Assess the pros and cons of Amazon's different market entry approaches. limit your answer to 250. The response must be typed, single spaced.
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Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
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Complete final sections of Strategic Marketing Plan- Attached is the Marketing document regarding Mary Kay and how it is a problem reaching the millennial.
Consider yourself as a volunteer hired to develop a template for gathering information about major gift prospects. What information would be the most important? Why?
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