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Incorrect Assumptions Related to Major Decisions in Business
Question: Find an example of a recent major decision (whether in business, politics, etc.) that was made based on assumptions that turned out to be incorrect.
Pepsi invited consumers to take the Pepsi Challenge. Pepsi was interested in determining what factors played a role in people's taste preferences.
Jeff Fox is the controller of a cooperation whose stock is not listed on a national stock exchange. The company has just received a patent on a product that is expected to yield substantial profits in a year or two. Did Fox act in an ethical manner..
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