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Assumptions of standardizing global new products

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Reference no: EM132114801

Could you please some one help me to understand what does these assumption below mean.

Briefly describe these Assumptions OF Standardizing Global New Products

1. One product fits all

2. Significant homogenization of world consumer needs and wants

  • cultural issue are minimal
  • incremental profits are less than incremental costs of product  modification

Reference no: EM132114801

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