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Questions: 1. Using the data included in the spreadsheet, rate the overall efficacy of the campaign by any criteria you deem relevant. Where possible, apply specific
2. Using the data in the Excel spreadsheets, create a 12-month forecast for a new, follow-up vi-ral video from Squatty Potty to be released January 1, 2017. List your assumptions for the forecast based on the historical data and any other information you can find. Additionally, calculate what you believe are the relevant marketing and financial metrics for this forecast.
3. Although Squatty Potty did an admirable job of creating feedback mechanisms to tie sales to views of the video, how could Squatty Potty have improved that effort? What data should the company attempt to capture through its next viral video promotion?
4. What does the Facebook Targeting information in the Excel spreadsheets reveal about Squat-ty Potty's market? Are there any groups either not targeted or under-represented in the target-ing?
5. Given what you have learned from the data, what ideas do you have for Squatty Potty's future promotional campaigns? Explain five ideas.
What are two strengths and weakness of your competitor? Who is the target market that they pursue and what do you see to support this opinion?
Discuss the promotion strategies that would be utilized by a manufacturer in promoting the following brands. Indicate whether the strategy focuses on product positioning or image building.
The view that defines quality as the goodness of a product is referred to as the _____ definition of quality.
Esplain the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective.
How does the Family Life Cycle Affect the way firms market to their customers?
1 Which is not one of the elements of a company's external micro-environment that need to be assessed during situation analysis for digital marketing?
Provide a description of what you think each type of adopter would be for an iPod. Do you think we are seeing late majority adopters or laggards yet?
hi ltbrgt ltbrgti would like to know if you can do a project report of 30 pages on the topic luxury marketing in india.
Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company
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Based on your knowledge of the following companies, how effective would you say any one of the following acquisitions were in terms of creating synergy: a) Microsoft's purchase of Nokia's mobile handset and services business? b) Google's purchase of ..
What markets will this line likely address and which will be the largest? Within the largest market what segments likely existe What position does Becker want to achieve in the marketplace
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