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An insurance company is considering whether they could more profitably offer home and auto insurance bundled together. There are two types of insurance customers, cheap ones and high rollers. Their willingness to pay for the two types of insurance is given below:
Customer Type
Home Owners Insurance
Auto Insurance
High Roller
$100
$50
Cheap
$75
$25
Does this meat all of the assumptions for bundling? Why or why not?
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We have 3,000 Units of product to sell over a five day period. From historical sales data, we have estimated the following demand curves. The revenue maximizing price for Day 1 is
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