Assumptions can be made surrounding money using market

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Reference no: EM132256220

We are creating a new line of women's athletic wear that is specially designed for women sizes 14 and above.

In a Market Analysis:

1) Who will be the customer groups in the women's athletic wear industry/plus sizes that actually fit well for larger women? (Who are and where will we find our customers)?

Market size: Considering the status of the market, what assumptions can be made surrounding the money using this market?

Market share: How can we break down the products? (Stars, cash cows, and dogs).

What changes are happening in the market right now, and what trends are anticipated in this market).

What factors are influencing the growth or decline of your industry (external market conditions or internal capabilities need altering)

What political, economic, social, and technological factors are impacting this industry? (How different cultures view women's clothing, etc.)?

Competitive Analysis:

Market players/competition: How do we estimate our market shares?

Competitive advantages of current players

What do we create as a SWOT analysis that will provide an overview of our businesses position?

What would we need to include in a statement of our overall competitive position?

Based on our SWOT analysis, what are the sales advantages for our particular product or service?

Reference no: EM132256220

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