Assume you were hired by the city of phoenix az to design a

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1)Trends in Healthcare

Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed into this program? List your reference(s) in APA format.

2)Health Reform

Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organization's marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general. Describe how health care marketers will play a role in helping their organizations respond to these changes.

Note: my textbook is Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.

Reference no: EM13474876

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