Assume you invented new plastic-shaping technology

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Assume you invented a new plastic-shaping technology that allows plastic products to be manufactured much more cheaply. When you talk to manufacturers, though, they are skeptical because the new method is so radically different from any technology they have ever used before. What do you think the sales cycle for the technology would look like? What would the most important step of the sales cycle be? Why? What type of sales force would you utilize and why? What marketing activities could help you shorten the sales cycle and how? In many organizations, marketing and sales do not get along very well. Describe what you would expect to be the results in an organization such as this.

Reference no: EM132213063

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