Assume you are the marketing manager for a local cable

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Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and DirecTV. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Write your responses in a 3- to 4-page Microsoft Word document.

Reference no: EM1381850

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