Assume you are in charge of marketing for a major airline

Assignment Help Marketing Management

Reference no: EM13389744

Assume you are in charge of marketing for a major airline (select the airline of your choice). You have a finite number of dollars to spend on marketing, and you have a potential target market that includes the entire United States. You have been asked by senior leadership to determine which marketing segments should be targeted to make the best use of the limited funds you have available.

A 2- to 3-page paperin APA format, explain how you would segment the market and provide a rationale to support your conclusions.

Reference no: EM13389744

Questions Cloud

Choose a business forecasting method qualitative or : write a paper of no more than 500-words that includes the following a select two metrics to evaluate performance of the

Prepare the journal entries to record the preceding : lutz manufacturing company produces a product in two departments 1 mixing and 2 finishing. the company uses a process

What are the key leadership competencies that will be : consider all you have learned in the course so far and the trends that have been discussed particularly around leaders

What is meant by elasticity recognize products which have : what is elasticity? identify products which have an elastic demand. identify products which have an inelastic demand.

Assume you are in charge of marketing for a major airline : assume you are in charge of marketing for a major airline select the airline of your choice. you have a finite number

Several rules in economics are based off of having perfect : the supply and demand for one product can affect the supply and demand for substitute items. explain and give examples.

Assess the product by using the five-step plan which is : imagining yourself to be the customer construct a house of quality to provide the organization with your perspectives

The current ratio and inventory turnover ratio measure the : 1. in general the role of the financial manager is to plan for the acquisition and use of funds so as to maximize the

Existing business - what are the advantages of purchasing : 1. business opportunity - what types of advantages create a business opportunity? how might these types of advantages

User Account

All Pages