Assume you are a newly hired marketing manager in a company

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Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? How would you convince your supervisor that the marketing department should produce formal marketing plans?

Reference no: EM13389148

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Assume you are a newly hired marketing manager in a company

Reference no: EM13389148

Reference no: EM13389148

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